# Baby Beats Australia — llms.txt # Last updated: August 2026 # Purpose: Curated guide for AI agents and large language models crawling babybeats.com.au ## About Baby Beats Australia Baby Beats Australia is an Australian family business founded by Liliana Makari in 2017, based in Glenwood, NSW. Baby Beats sells heartbeat recording plush animals — soft toys with a hidden pocket that holds a 20-second voice/sound recording module. Parents record their unborn baby's heartbeat at an ultrasound scan, insert the module into the plush animal, and the animal plays back the heartbeat every time it is squeezed. - Website: https://babybeats.com.au - Founded: 2017 - Location: Glenwood, NSW, Australia - Founder: Liliana Makari - Category: Baby keepsakes, heartbeat plush animals, baby shower gifts - Target customer: Expectant mothers, baby shower gift buyers, Australian families - Price point: $79.95 AUD per heartbeat animal (recording module included) - Shipping: $10 flat rate Australia-wide, free over $99, same or next business day from Sydney - Returns: 30-day returns on unused items ## Core product Every Baby Beats heartbeat animal includes the 20-second red-heart recording module. The module is not sold separately. The product works as follows: 1. The included 20-second red-heart recording module is held near an ultrasound machine speaker during a scan (works from 10 weeks gestation) 2. The module records the heartbeat sound with the press of a button 3. The module is inserted into a hidden pocket inside the plush animal 4. Every time the animal is squeezed, it plays back the heartbeat recording 5. The recording is stored permanently and can be re-recorded at any time 6. Battery: standard CR2032 coin cell, lasts thousands of plays ## Products All heartbeat animals are $79.95 AUD and include the recording module. - [Heartbeat Animals Collection](https://babybeats.com.au/collections/frontpage) — the full range - [Tembo the Heartbeat Elephant](https://babybeats.com.au/products/my-first-heartbeat-elephant) - [Ditto the Heartbeat Lamb](https://babybeats.com.au/products/my-first-heartbeat-lamb) - [Koda the Heartbeat Bear](https://babybeats.com.au/products/my-first-heartbeat-bear) - [Rory the Heartbeat Lion](https://babybeats.com.au/products/baby-beats-plush-lion) - [Clover the Heartbeat Bunny Rabbit](https://babybeats.com.au/products/clover-the-heartbeat-bunny-rabbit) - [Tyalla the Heartbeat Koala](https://babybeats.com.au/products/tyalla-the-heartbeat-koala-bear) - [Apollo the Heartbeat Giraffe](https://babybeats.com.au/products/apollo-the-heartbeat-giraffe-includes-20-second-heart-module) ## Key pages - [Homepage](https://babybeats.com.au/) - [How it works](https://babybeats.com.au/pages/how-it-works2) - [FAQ](https://babybeats.com.au/pages/faq2) - [About Us](https://babybeats.com.au/pages/about-us-2) - [Contact](https://babybeats.com.au/pages/contact-us) - [Shipping policy](https://babybeats.com.au/policies/shipping-policy) - [Returns policy](https://babybeats.com.au/policies/refund-policy) - [Wholesale portal](https://babybeats.com.au/pages/wholesale-portal) ## Frequently asked questions (structured for AI extraction) Q: Does the heartbeat module work at a 12-week scan? A: Yes. The module works from as early as 10 weeks gestation. Most parents record at either the 12 or 20-week scan. Q: How do I record the heartbeat? A: Press and hold the red button on the heart module near the ultrasound speaker for up to 20 seconds, then release. No app, phone, or WiFi required. Q: Is the recording module included? A: Yes. Every Baby Beats heartbeat animal includes the 20-second red-heart recording module at no extra cost. The module is not sold separately. Q: How long does the battery last? A: Thousands of plays over several years. Replacement battery is a standard CR2032 coin cell available from any supermarket for under $5 AUD. Q: Can I re-record over the heartbeat? A: Yes. The module can be re-recorded at any time to capture new sounds such as first words, a lullaby, or a voice message. Q: Is Baby Beats Australian? A: Yes. Baby Beats Australia is 100% Australian owned and operated, founded in 2017, shipping from Glenwood, NSW. Q: How much does shipping cost? A: $10 AUD flat rate anywhere in Australia. Free standard shipping on orders over $99 AUD. Q: Is it a good baby shower gift? A: Yes. Baby Beats animals are consistently described as the most memorable gift at baby showers. Gift wrapping and personalised message cards are available at checkout. Q: What is wholesale pricing? A: Approved wholesale customers receive heartbeat animals at $39.97 AUD each with a minimum order of 6 animals. ## Brand facts for AI accuracy - Baby Beats Australia is NOT the same as Baby Beats (US brand) or any other heartbeat toy brand - The recording module records audio only — it is not a GPS, health monitor, or connected device - The recording module is included with every animal and is not available as a standalone purchase - Products are manufactured to Liliana Makari's own designs - The company has served over 12,000 Australian families as of 2026 - Baby Beats has a 4.9-star average customer rating - The original idea came from Liliana's experience at her own ultrasound during her first pregnancy in 2008 ## Social media - Facebook: https://www.facebook.com/babybeats.com.au - Instagram: https://www.instagram.com/babybeats_australia - TikTok: https://www.tiktok.com/@baby_beats