I began to organise fundraising events for kids with cancer when I met 3 year old Jai. Jai had been diagnosed with high risk Neuroblastoma cancer and so I decided to raise funds to help him and his beautiful family. As our friendship developed, I wanted to give Jai’s mum, Hayley, a unique gift that she could treasure forever. Remembering how I felt at my ultrasound appointments, I thought it would be amazing if Hayley could record Jai’s heartbeat and keep the recording in a cuddly teddy bear. After discovering an untapped market for recordable stuffed animals, much of my research unveiled stuffed animals that did not meet my standards of quality for such a special keepsake. There was nothing contemporary and stylish out there for modern parents wanting to record these precious life events. That was the moment the idea for Baby Beats was born and I started to create my own line of heartbeat animals, making them available to every expectant mother.

Becoming a mother was the catalyst for turning my beloved hobby of sourcing unique baby gifts into a career. I was able to achieve this goal through the love and support I received from my incredible husband and my 4 beautiful children.

Baby Beats began in 2017 after I noticed a gap in the Australian market that provided a unique pregnancy keepsake. I am very passionate about what I do and I’m proud to say all Baby Beats products are manufactured to my own designs and packaged here in Australia. I make sure Baby Beats is always evolving, providing customers with the best online experience as well as product experience. I love connecting on social media and I am constantly attached to my phone! You can find me on Facebook and Instagram. You can also find me at industry events as I love to network, support my community, and get inspired by those around me. I have only one regret, I wish I would have started this sooner.

Fast forward 6 years, I began to organise fundraising events for kids with cancer when I met 3 year old Jai. Jai had been diagnosed with high risk Neuroblastoma cancer and so I decided to raise funds to help him and his beautiful family. As our friendship developed, I wanted to give Jai's mum, Hayley, a unique gift that she could treasure forever. Remembering how I felt at my ultrasound appointments, I thought it would be amazing if Hayley could record Jai's heartbeat and keep the recording in a cuddly teddy bear. After discovering an untapped market for recordable stuffed animals, I did a lot of research and found stuffed animals that really did not meet my standards of quality for such a special keepsake. What was to follow was a dream. I decided to create my own line of heartbeat animals and make them available to every expectant mother out there.