About

Liliana Makari - The Chief Mama of Baby Beats. Nope, it's not a team, no suits…just me! Wearer of many fine hats.

 

My Story

Babies are among life's greatest gifts, and I was blessed with four bundles of joy (three boys and one girl). They not only changed my life, but they opened me up to a wonderful world of baby keepsakes. My journey into the world of keepsakes began in November 2008, when I delivered my first healthy baby boy, who steals my heart daily. From the moment I discovered I was pregnant, it was almost instinctual to try to absorb and preserve every amazing bit of him. One of the most memorable highlights of my pregnancy was attending my ultrasound appointment and hearing my baby’s heartbeat. The anticipation and sheer joy of hearing that first “swoosh, swoosh” was one of the most magical moments of my life.

The Beginning

My journey into organizing fundraising events for children with cancer began when I met three-year-old Jai, who had been diagnosed with high-risk Neuroblastoma. Motivated by Jai's situation, I decided to raise funds to assist him and his beautiful family. As our friendship developed, I felt inspired to give Jai's mother, Hayley, a truly special gift that she could cherish forever. Remembering how I felt during my own ultrasound appointments, I realised how meaningful it would be for Hayley to have Jai's heartbeat recorded and preserved in a cuddly teddy bear. 

After discovering an untapped market for recordable stuffed animals, much of my research unveiled stuffed animals that did not meet my standards of quality for such a special keepsake. There simply weren't any contemporary and stylish options available for modern parents eager to capture these precious life moments. That realization sparked the idea for Baby Beats, and I set out to create my own line of heartbeat animals, ensuring that every expectant mother would have access to these keepsakes.

Becoming a mother was the catalyst for turning my passion for sourcing unique baby gifts into a fulfilling career. I was able to achieve this goal through the love and support from my incredible husband and my four beautiful children.

My Company 

Baby Beats began in 2017 after I noticed a gap in the Australian market that provided a unique pregnancy keepsake. I am very passionate about what I do and I’m proud to say all Baby Beats products are manufactured to my own designs and packaged here in Australia. I make sure Baby Beats is always evolving, providing customers with the best online experience as well as product experience. I love connecting on social media and I am constantly attached to my phone! You can find me on Facebook and Instagram. You can also find me at industry events as I love to network, support my community, and get inspired by those around me. I have only one regret, I wish I would have started this sooner.

My Personal Goal & Future Vision

At Baby Beats, we work closely with families navigating loss and sadness. My mission is to create animals that touch your heart and warm your soul during difficult times, helping you preserve cherished moments and helping our minds remember that which our hearts can never forget. Since the inception of Baby Beats, I have envisioned building a home-based business that allows me to set my own schedule, giving me the freedom to savor precious moments with my children while they are still young. Additionally, I aspire to expand my product line to include a diverse range of keepsakes and unique gifts. I am incredibly grateful for your support and belief in my dream; your involvement has made this journey possible. From my heart to yours, thank you! xox